Donor Acquisition List Rental and Purchase

Brian Lacy and Associates provides US non-profits access to 220+ million domestic households across dozens of list databases.  BL&A can also provide Canadian and international fundraising prospecting lists to interested Canadian and US not-for-profits.  We offer the benefit of our experience buying list data to support local, regional and national fundraising campaigns. Unlike many companies which offer data only from their in-house sources, Brian Lacy and Associates brings you our access to, and knowledge of, the full universe of consumer data to optimize targeting and manage costs for client campaigns.  Donors and responders of all types are available through an endless variety of specialty and response lists. 

Examples (click to enlarge):

E-SOLICITATIONs

Digital fundraising has become one of the hottest topics among nonprofit leaders and fundraising professionals.  Online campaigns are a proven and valuable opportunity for nonprofit organizations looking to engage potential and current donors.  

Nonprofits entering this domain may not realize that email drives successful fundraising using these tools; e-communications and e-solicitations drive the audience to your online portal. Before embarking on crowdfunding, e-solicitation efforts should be robust and successful. The World Wide Web is not a field of dreams. Building a great page is no guarantee that they will come.

Before you launch an ambitious and over-(or under!) scaled online fundraising initiative, the BL&A team can partner with you to develop an intentional strategy for your digital appeals that will build the audience essential to maximize your fundraising impact.

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TEXT TO PLEDGE SERVICE

Brian Lacy and Associates offers a mobile giving program that allows donors to use text-messaging to pledge to our partner nonprofits. The incoming pledge contains the donor’s name, phone number and pledge amount. Staff or volunteers call to thank the donor and collect details to complete the transaction.  BL&A’s T2P service is inexpensive, effective and easy to use.

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Click and listen to samples:

Bennett College Holiday Call

Concordia University Irvine Homecoming Reminder

Environmental Defense Pre-Mail Message

Mule Madness Challenge 

SAIT Presidential Introduction

TLU Giving Tuesday

PHONE MESSAGING

Nonprofits of all kinds including public and private colleges and universities, religious ministries, independent schools, healthcare institutions, arts and social service organizations use this service to boost participation rates and average gift size.  Brian Lacy and Associates clients use inexpensive phone messaging campaigns to reach more donors by identifying bad phone numbers before a phonathon so you can increase your contact rates, gift amounts, participation, and accelerate pledge payment. Listen to these samples and consider what the voice of your nonprofit could sound like. 

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MOBILBID LIVE AND SILENT AUCTION SERVICE

MobilBid is an innovative tool that redefines silent auctions. Using our user-friendly tool, your team designs the auction online – uploads images, descriptions and details. On the day of your auction, guests use their phones to sign in, browse items, build a personalized list of favorites, bid on items and see the status of their bids. After the auction, guests can check-out and pay using their mobile devices.

Phonathon Campaigns 

It started with a single phone call more than 30 years ago but led to over a million calls in career. Really. Boots on the ground experience is where you learn what makes this key annual giving tool tick. At BL&A, we’ve had our boots on the ground.  From how to motivate callers to creating a connection with your donors to turning that promise into a payment, Brian Lacey and Associates can help you excel and exceed with your phonathon so you can turn dollars into dreams.

We are the most experienced annual giving partner you will ever engage regarding phonathons and the result will be a dramatic improvement in your phone fundraising efforts.  Call and ask for a reference for our phonathon consulting, onsite and offsite calling.

Direct Mail Appeals

Sending a unique message to each of your desired supporters is the essence of direct marketing and despite electronic innovation, effective, high quality mail products remain central to successful annual giving fundraising.

You can rely on BL&A  to consistently deliver superior, on-time, on-budget appeals that yield desired results.  Sophisticated direct mail includes total versatility and quality control in design, writing, printing and mailings services. Brian Lacy and Associates offers targeted messaging, variable data processing and personalization techniques to meet your needs.

Testimonials

“High quality data is vital to doing business today, and Brian Lacy has proven to be able to provide what I've needed, when I've needed it, for a great value. I highly recommend Brian Lacy.”

Marshall Pennell
Owner at PennellChing Development

“Brian works with hundreds of organizations and has 'seen it all.' He brings a wealth of experience and fresh ideas to the table every time I work with him.”

George Machun
Fundraising - Alumni Relations

"Brian is a very knowledgeable person in the field. I would never hesitate to seek Brian's expert advice for any sort of Advancement Services solution. Brian makes it his business to keep up on industry standards and best practices."

Karen Latora
Director of Advancement Services at UC Berkeley Haas Business School

"It is with great enthusiasm and confidence that I recommend Brian. His expertise and commitment to excellence, coupled with his ability to understand the uniqueness of your institution, will provide you the best strategy for success. I recommend Brian without reservation."

Teo Cisneros
VP for Development at Baptist University of the Américas

"I have worked with Brian in a variety of capacities--from reporting directly to him at UCONN, to a long relationship since. In the past decade he's proven to be thoughtful, innovative, and follows through reliably. I know I can trust his counsel and concern."

D. Timothy Poisson
Director, Annual Fund Marketing and Participation at MIT

"Brian is an easy guy to work with, remaining both professional and flexible as the project developed. He delivered timely and accurate results for a very reasonable cost. I highly recommend his services and expect to contract with him again."

Mike Reopell
Director, AIS at Williams College

"Our company has worked with Brian for many years.  We have, because of his excellent service, expanded our business with him. He has always been responsive to our needs and has responded in a timely manner."

Larry Stelter
President, The Stelter Company

"Brian has a very strong background in annual giving . . . he has spent many years working in the sales and consulting industry where he interacts with development professionals from many different backgrounds. This has provided him with a vast depth of expertise in how to successfully create results."

Scott VanDeusen
Executive Director of Advancement Programs at St. John's University

" . . . Brian brings a solid understanding of many aspects related to fundraising and data management based on his own experience as a practitioner. Brian can be relied upon to provide sound and researched advice."

Amy J. Phillips
Advancement Services Consultant

" I strongly recommend Brian Lacy as an annual giving consultant. With his long career and detailed knowledge of annual giving best practices, he offers insight and creative strategies to meet and exceed goals. His network is strong and established . . . "

Trajan Dubiel
Assistant Director of Development at Michigan State University